Press Releases
Digital Media Insights
UB Media welcomes Nicolas Cimon as Account Director
UB Media is proud to announce the addition of Nicolas Cimon as Account Director based out of our Montréal office. With solid experience in out-of-home advertising, 360 media, and experiential marketing, Nicolas has distinguished himself both in media sales at Québecor and in leading major brand activations at Steel Space Concepts. His collaborative approach and in-depth knowledge of the industry make him a strategic addition to the team.
How DOOH put brands inside Canada's 2026 World Cup moment
During the World Cup, brands used UB Media's Restobar, Residential, and DOOH networks to do something television can't: show up where the emotion already was. The throughline in every campaign was context. A message lands harder when it matches the moment, and these brands didn't just buy screens — they bought the room.
UB Media Partners with Oongalee to Expand Canada's Largest Digital Restobar Media Offering with Interactive Tabletop Advertising
UB Media announces partnership with Oongalee's interactive tabletop media inventory alongside its own industry-leading Restobar Network. By combining these complementary media offerings, advertisers gain access to a unified network of 1,349 unique venues and 15,578 digital screens nationwide, creating one of Canada's most comprehensive digital media footprints within social dining and entertainment environments.
Live Events Create Attention: We Turn It Into Impact
Whether audiences are gathering before a concert, meeting friends at a Restobar during playoff season, heading to the movies on opening weekend, or living and socializing in high-density residential communities, UB Media’s place-based networks are built around real-world attention moments.
Barb Huggett appointed as Senior Vice President of Sales
Based in Toronto, Barb Huggett will lead UB Media’s national sales organization and revenue strategy. The appointment comes as UB Media continues to scale its national platform across Canada and strengthen its position as a leader in digital place-based video media.
Why Restroom Advertising Works
People experience a restaurant restroom like a micro-break. We see it as a high-attention pause. Our Restobar screens offer a captive, distraction-free audience where ads can truly sink in. Research shows that patrons spend significant time noticing these ads and generally respond positively, making restroom advertising a high-impact medium.
UB Media Acquires Bell Media’s Lifestyle Network
UB Media today announced the acquisition of Bell Media’s Lifestyle Network, a move that solidifies its dominance in Canada’s place-based media landscape and further expands UB TV, its national digital platform redefining video-first advertising in real-world environments. This landmark acquisition adds thousands of premium digital screens across RestoBar and Campus venues nationwide.
UB Media Acquires Pattison Outdoor’s Residential Network
UB Media announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada.
From Online Influence to Real-World Impact: How We Bridge Digital & IRL Video
We know short-form video and user-generated content (UGC) have become the most influential forces in digital consumption — Let’s look at how UB Media’s UB TV channels turn those trends into tangible results for brands, taking the authenticity and engagement of digital and amplifying it in high-attention, in-venue environments.
The Rise of Short-Form Video & UGC: Why Canadian Advertisers Can’t Afford to Miss It
What’s happening on our phones doesn’t stay there anymore. Increasingly, the most effective campaigns are those that repurpose the same short-form, authentic, high-engagement content from digital channels into physical, shared spaces. UB Media is a leader in IRL video media that connects those dots.
Reaching the Next Gen of Homebuyers and Wealth Builders
The future of the housing market and financial services belongs to a new wave of ambitious, career-driven Canadians — and UB Media’s Restobar, Cinema, and Residential Condo networks put your brand right in front of them.
Proud to Be the Newest Member of IAB Canada
We’re thrilled to announce that UB Media has officially become the latest member of IAB Canada, solidifying our commitment to innovation, collaboration, and leadership in Canada’s digital advertising landscape.
Back-to-School, Front-of-Mind: How UB Media Drove CPG Brand Lift on Campus
Discover how a leading CPG skincare brand turned everyday campus moments into powerful brand-building opportunities during Back-to-School 2024. Leveraging UB Media’s Campus Network, a bold 15-second video ad captured student attention, boosted brand recall, and drove purchase intent — with lifts as high as +39 points.
Proudly in the Conversation
Pride is more than a moment—it’s a movement we support year-round. Our LGBTQ+ digital channel brings brands directly into the heart of these LGBTQ+ spaces—elevating messaging that aligns with community values and speaks to audiences authentically.
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
Connecting Financial Brands to Engaged, Money-Minded Audiences
At a time when financial well-being is top of mind, UB Media’s Restobar, Cinema, and Residential condo networks deliver direct access to Canadians who are actively thinking about their money—whether it’s retirement planning, investment strategies, or real estate decisions. Our audience is affluent, financially engaged, and in the market for financial guidance.
Chew on This: How a Campus Gum Campaign Scored Big with Gen Z
From March to April 2025, a major CPG gum brand brought a burst of energy to UB Media’s Campus & Student Housing Network with a 15-second digital campaign. Running in both student hubs and residence halls, the creative sparked a +34 point lift in purchase consideration and landed in the top 10% of campaigns for brand image — all while delivering over 9.7 million impressions at a cost of just $0.19 per lifted user.
Canadian Travel: Shift in Trends
Canadian Travel Trends 2025 : Why UB Media is Your Gateway to the Modern Explorer! Canadian travellers are exploring the beauty of their own country and destinations abroad. UB Media gives you direct access to this motivated audience in the moments that matter, inspiring their next journey before they even start packing.
The #1 Splurge People Won't Give Up
Even in an age of inflation and economic uncertainty, one indulgence continues to top the list for consumers across the globe: dining out. Because dining out is about more than just food. It's about connection, convenience, and experience.
The Ultimate Play: Reaching Sports Fans
UB TV, is the ultimate play for brands looking to reach sports fans and betting audiences in Canada’s most energetic and engaged environments.