Press Releases
Digital Media Insights
From Online Influence to Real-World Impact: How We Bridge Digital & IRL Video
We know short-form video and user-generated content (UGC) have become the most influential forces in digital consumption — Let’s look at how UB Media’s UB TV channels turn those trends into tangible results for brands, taking the authenticity and engagement of digital and amplifying it in high-attention, in-venue environments.
The Rise of Short-Form Video & UGC: Why Canadian Advertisers Can’t Afford to Miss It
What’s happening on our phones doesn’t stay there anymore. Increasingly, the most effective campaigns are those that repurpose the same short-form, authentic, high-engagement content from digital channels into physical, shared spaces. UB Media is a leader in IRL video media that connects those dots.
Reaching the Next Gen of Homebuyers and Wealth Builders
The future of the housing market and financial services belongs to a new wave of ambitious, career-driven Canadians — and UB Media’s Restobar, Cinema, and Residential Condo networks put your brand right in front of them.
Proud to Be the Newest Member of IAB Canada
We’re thrilled to announce that UB Media has officially become the latest member of IAB Canada, solidifying our commitment to innovation, collaboration, and leadership in Canada’s digital advertising landscape.
Back-to-School, Front-of-Mind: How UB Media Drove CPG Brand Lift on Campus
Discover how a leading CPG skincare brand turned everyday campus moments into powerful brand-building opportunities during Back-to-School 2024. Leveraging UB Media’s Campus Network, a bold 15-second video ad captured student attention, boosted brand recall, and drove purchase intent — with lifts as high as +39 points.
Proudly in the Conversation
Pride is more than a moment—it’s a movement we support year-round. Our LGBTQ+ digital channel brings brands directly into the heart of these LGBTQ+ spaces—elevating messaging that aligns with community values and speaks to audiences authentically.
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
Connecting Financial Brands to Engaged, Money-Minded Audiences
At a time when financial well-being is top of mind, UB Media’s Restobar, Cinema, and Residential condo networks deliver direct access to Canadians who are actively thinking about their money—whether it’s retirement planning, investment strategies, or real estate decisions. Our audience is affluent, financially engaged, and in the market for financial guidance.
Chew on This: How a Campus Gum Campaign Scored Big with Gen Z
From March to April 2025, a major CPG gum brand brought a burst of energy to UB Media’s Campus & Student Housing Network with a 15-second digital campaign. Running in both student hubs and residence halls, the creative sparked a +34 point lift in purchase consideration and landed in the top 10% of campaigns for brand image — all while delivering over 9.7 million impressions at a cost of just $0.19 per lifted user.
Canadian Travel: Shift in Trends
Canadian Travel Trends 2025 : Why UB Media is Your Gateway to the Modern Explorer! Canadian travellers are exploring the beauty of their own country and destinations abroad. UB Media gives you direct access to this motivated audience in the moments that matter, inspiring their next journey before they even start packing.
The #1 Splurge People Won't Give Up
Even in an age of inflation and economic uncertainty, one indulgence continues to top the list for consumers across the globe: dining out. Because dining out is about more than just food. It's about connection, convenience, and experience.
The Ultimate Play: Reaching Sports Fans
UB TV, is the ultimate play for brands looking to reach sports fans and betting audiences in Canada’s most energetic and engaged environments.
We Turn Key Moments Into Game-Changing Connections with Gamers
Context is everything for gamers. At UB Media, we don’t interrupt their experience—we enhance it. Whether they're gathering for an eSports viewing party, hitting the cinema with friends, or hanging out in residence, we create moments that feel natural, timely, and culturally in-sync.
The Resurgence of QR Codes
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
Key Takeaways from CES 2025
Last week, we had a blast attending CES 2025, one of the most inspiring events in the tech world. From the latest innovations to game-changing insights, CES gave us a glimpse of the future of advertising, and we’re thrilled about what it means for DOOH and place-based media. Here are the key trends that we’re most excited about…
Short-Form Video: Why Less Is More in Today’s Attention Economy
In today’s digital landscape, where goldfish may have longer attention spans than most of us, short-form video has taken the crown. With attention spans now averaging a mere eight seconds, brands are facing a stark reality: either capture your audience immediately—or lose them. Enter short-form video.
Introducing UB TV: A game changer in place-based DOOH
UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging multi-sensory experiences with tailored content channels.
Launching our new Student Housing network
UB Media is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.
UB Media enters the programmatic space
UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
UB Media joins DPAA
DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.
