Proud to Be the Newest Member of IAB Canada

UB Media is proud to announce that we have joined IAB Canada, the country’s leading voice in digital marketing and advertising. This marks an exciting milestone in our continued evolution toward a more digitally focused future. Established in 1997, IAB Canada serves as “the national voice and thought leader of the Canadian interactive marketing and advertising industry.” It’s the only trade association entirely dedicated to advancing our industry—championing standards, education, research, and an inclusive, forward-thinking ecosystem.

As media consumption habits shift, UB Media is expanding our reach and capabilities to meet audiences where they are—on-the-go and on-demand. Our UB TV network is a growing example of this transformation, connecting directly with digital viewers through tailored video content creating new opportunities for brands to engage with consumers in dynamic, measurable ways.

We remain committed to leading in in-real-life (IRL) video advertising and consumption, bridging the physical and digital worlds to deliver meaningful, high-impact brand experiences. Becoming part of IAB Canada opens the door to valuable research, insights, and collaboration with industry leaders at the forefront of technology and innovation. This membership will help us stay ahead of emerging trends, from advanced measurement tools to the latest in digital ad formats, ensuring UB Media continues to deliver impactful, future-ready solutions for our clients.

We want to be part of the conversation shaping the next chapter of Canada’s media landscape, bringing our expertise in digital IRL environments to help drive innovation forward.