R.E.P.L.A.Y.— The essential strategy every video advertiser needs
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
What is R.E.P.L.A.Y.?
Each letter represents a key principle of high-impact video advertising through UB TV:
Repurpose your digital creatives, give them a second life by adapting them for real-world screens. Your message deserves more than a fleeting moment in a social feed.
Extend beyond browsers and mobile apps. Reach people in environments where they relax, gather, study, and socialize—in the physical spaces where attention lingers.
Position your brand where it is seen and matters most. Target the highest-attention windows before, during, and after natural screen engagement. Whether it’s pre-game hype at a bar or background visuals in a student lounge.
Leverage the creative assets you've already invested in, now in a high-impact, high-visibility context.
Amplify reach and recall. Drive greater brand recall and campaign lift by syncing your real-world video strategy with your digital efforts. Think omnichannel, think impact.
Yield greater results. With better placement, better context, and better engagement, UB TV helps advertisers achieve higher returns across key metrics.
It’s time to REPLAY your videos with UB TV.
Because video lives here.