Connecting Financial Brands to Engaged, Money-Minded Audiences
At a time when financial well-being is top of mind, UB Media’s Restobar, Cinema, and Residential condo networks deliver direct access to Canadians who are actively thinking about their money—whether it’s retirement planning, investment strategies, or real estate decisions.
Our audience is affluent, financially engaged, and in the market for guidance:
High-Earning Households:
Multi-person households average $132,807 annually (Index 102.23)
Single-person households average $61,662 annually (Index 105.16)
Investment-Active:
31.26% contribute $2,500+ annually to RRSPs, with 8.03% contributing over $10,000 (Index 103.61)
3.58% hold savings over $1M (Index 102.29)
Condo Real Estate Stakeholders:
33.87% have homes valued over $500K, with nearly 9% in the $750K–$1M range (Index 107.02)
0.42% expect to spend over $1M on their next property (Index 110.53)
Our audience is also guidance-oriented, only 18.79% rarely make financial decisions without expert advice (Index 101.24). Over 53% are careful with spending, saying they spend money more carefully now than they used to.
Lifestyle Spend & Travel:
2.27% spent $3K+ on their last vacation (Index 107.08)
10.39% spent $500–$999 (Index 104.21)
Why this matters for financial advertisers
UB Media’s network isn’t just about reach—it’s about reaching the right people, in the right places, at the right time. Our audience is:
Financially capable: With high household incomes and significant assets, they are in a position to invest, save, and purchase.
Seeking guidance: Nearly 1 in 5 turn to experts before making major money moves—prime candidates for financial services marketing.
Actively planning: From RRSP contributions to big-ticket real estate purchases, they are thinking about their financial future now.
Lifestyle-driven: They balance fiscal responsibility with spending on travel and leisure—making them open to aspirational financial messaging.
Bottom line: Financial brands can use UB Media’s high-visibility digital screens in Restobars, condo lobbies, and cinemas to engage an audience that is thinking about their money—and ready to take action. Reach out to us today and see how we can help you get your financial messaging across to Canadians.