UB Media Acquires Bell Media’s Lifestyle Network
Cementing Its Position as Canada’s Undisputed Leader in Place-Based Video
FOR IMMEDIATE RELEASE
Toronto, ON — November 10, 2025 — UB Media today announced the acquisition of Bell Media’s Lifestyle Network, a move that solidifies its dominance in Canada’s place-based media landscape and further expands UB TV, its national digital platform redefining video-first advertising in real-world environments.
This landmark acquisition adds thousands of premium digital screens across RestoBar and Campus venues nationwide, creating the most comprehensive and unified place-based video network in Canada. With this addition, UB Media now delivers unparalleled scale, making it the undisputed one-stop shop for advertisers seeking to engage audiences where they live, learn, and socialize.
“Bell Media’s Lifestyle Network has long been recognized for its premium environments and strong audience connection,” said Michael Minicucci, President of UB Media. “By integrating these assets into the UB TV ecosystem, we’re accelerating market consolidation in the restobar and campus sectors. Advertisers will now have a single, dominant platform capable of delivering high-impact, contextually relevant video experiences that truly capture attention.”
Since launching UB TV in 2024, UB Media has unified its RestoBar, Campus, and Residential networks into one seamlessly connected national platform. This latest acquisition reinforces UB Media’s mission to bridge digital relevance with physical presence, connecting brands to audiences through sight, sound, and motion in environments that matter most.
“UB Media has established its leadership in the Place Based: Restobar and campus sectors. We’re pleased to see the Lifestyle Network find a good home with UB as we focus our interests on our core Outdoor business.” stated Michele Erskine, VP OOH Astral.
The company is also investing heavily in next-generation hardware and software upgrades across all newly acquired venues. By Q1 2026, every screen will be UB TV-enabled, unlocking advanced features such as dynamic layouts, integrated audio, personalized content curation, and real-time adaptability — ensuring brands deliver messages with precision and impact.
“This expansion isn’t just about scale — it’s about dominance,” Minicucci added. “We’re redefining how video connects with audiences in the physical world. UB TV captures attention in moments that can’t be skipped — transforming what advertisers can achieve, in real life.”
UB TV — Video Lives Here.
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