Press Releases

Stories
UB Media Acquires Bell Media’s Lifestyle Network
UB Media Acquires Pattison Outdoor’s Residential Network
Proud to Be the Newest Member of IAB Canada
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
Introducing UB TV: A game changer in place-based DOOH
Launching our new Student Housing network
UB Media enters the programmatic space
UB Media joins DPAA

Digital Media Insights

Proudly in the Conversation
case study Andria Minicucci case study Andria Minicucci

Proudly in the Conversation

Pride is more than a moment—it’s a movement we support year-round. Our LGBTQ+ digital channel brings brands directly into the heart of these LGBTQ+ spaces—elevating messaging that aligns with community values and speaks to audiences authentically.

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Chew on This: How a Campus Gum Campaign Scored Big with Gen Z
case study Andria Minicucci case study Andria Minicucci

Chew on This: How a Campus Gum Campaign Scored Big with Gen Z

From March to April 2025, a major CPG gum brand brought a burst of energy to UB Media’s Campus & Student Housing Network with a 15-second digital campaign. Running in both student hubs and residence halls, the creative sparked a +34 point lift in purchase consideration and landed in the top 10% of campaigns for brand image — all while delivering over 9.7 million impressions at a cost of just $0.19 per lifted user.

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