Reaching the Next Gen of Homebuyers and Wealth Builders
The future of the housing market and financial services belongs to a new wave of ambitious, career-driven Canadians — and UB Media’s Restobar, Cinema, and Residential Condo networks put your brand right in front of them. Our younger audience isn’t just dreaming about their first home or growing their wealth — they’re actively making it happen.
Why financial, real estate, and lifestyle brands should take notice:
Our Audience is Young & Ambitious:
10.4% are aged 25–29 (Index 117.91)
10.27% are aged 30–34 (Index 121.68) — prime first-home buying years
First-Time Buyer Momentum:
3.01% purchased their first home in the past year (Index 115.33)
9.16% intend to buy real estate soon (Index 106.51)
Nearly 1% plan to purchase in the $750K–$1M range (Index 130.88) and 0.52% over $1M (Index 136.84)
Financially Capable & Growth-Focused:
Average household income: $135,784 (multi-person, Index 104.52) and $63,942 (single-person, Index 109.04)
33.13% actively seek supplemental income opportunities (Index 105.24)
Investment-Savvy (Ages 25–34):
55.92% hold RRSPs, 52.15% have TFSAs, 29.58% invest in mutual funds, 20.4% in stocks/bonds, and 7.42% in ETFs (Index 114.86)
Asset Builders:
3.66% hold savings over $1M (Index 104.57)
Strong mid-tier savings in the $100K–$500K range (Index 105.09–106.28)
Lifestyle & Renting:
16.77% pay $1,001–$2,000 in monthly rent (Index 117.68)
2.92% pay over $2,000 monthly rent (Index 136.45) — prime candidates for homeownership messaging
Who should be talking to them?
Banks & Credit Unions – First-time buyer mortgage products, pre-approval campaigns, and starter investment accounts.
Real Estate Developers & Agents – Pre-construction projects, condo launches, and affordable luxury housing.
Financial Advisors & Wealth Managers – Early-stage portfolio building, investment education, and long-term planning strategies.
Home Improvement & Furnishing Brands – Everything from renovation services to furniture, décor, and smart home tech for new homeowners.
UB Media delivers high-visibility video placements in the exact spaces where tomorrow’s property owners, investors, and wealth creators live, learn, and play. From Restobars in vibrant city districts to cinema screens and condo lobbies, your brand can meet them in their daily routines — just as they’re making the biggest financial moves of their lives.