We Turn Key Moments Into Game-Changing Connections with Gamers
At UB Media, we understand the gaming community—not just as players, but as creators, learners, socializers, and consumers—and we’ve built media environments that meet them exactly where they are.
Gaming is a visual-first culture. It's no surprise that video content is the go-to format for engagement, immersion, and action. Our high-visibility, unskippable, and contextually relevant video placements across our network are tailor-made for the gaming mindset: fast, immersive, and impossible to ignore.
Where We Meet Gamers IRL
Gamers don’t just stay home—they go out, and they show up. Whether they're watching the latest blockbuster, grabbing a bite with friends, or attending an eSports tournament, we’re there too:
Cinemas – A go-to destination for gamers seeking new releases, movie tie-ins, and live-streamed competitions.
Restobars – Social hubs where gamers gather for casual meetups, tournaments, or to celebrate wins over wings.
Campus & Student Housing – Educational ecosystems where students study game development, stream content, or turn their passion into careers in eSports and beyond.
From Gen Z students mapping their futures to millennial professionals still grinding in-game, our network spans the full spectrum of the gaming community—and the real-world spaces where they engage.
Why Gaming Matters More Than Ever
The numbers speak for themselves:
23 million Canadians play video games—that’s 61% of the population.
The Canadian video game market generated approximately USD 5.19 billion in revenue in 2023.
Gaming is no longer niche—it’s mainstream, and it's shaping culture, media, and even education.
Powering Real-World Impressions for a Digital-First Audience
Gamers are savvy. They block ads, skip intros, and scroll fast. That’s why context is everything. At UB Media, we don’t interrupt their experience—we enhance it. Whether they're gathering for an eSports viewing party, hitting the cinema with friends, or hanging out in residence, we create moments that feel natural, timely, and culturally in-sync.
Want to level up your brand with one of Canada’s most powerful consumer groups? Get in touch with us.
Source: Made in Canada, ‘Video Game Industry Statistics In Canada’ 2024