The Ultimate Play: Reaching Sports Fans
When the game is on, fans aren’t just watching—they’re engaging, cheering, betting, spending, and making memories. Sports aren’t a solo experience anymore—they’re social events, best enjoyed surrounded by friends, food, and a winning atmosphere.
That’s exactly why UB Media’s Restobar Network, powered by UB TV, is the ultimate play for brands looking to reach sports fans and betting audiences in Canada’s most energetic and engaged environments.
Where Passion Meets Purchase Power
Canada’s love of the game runs deep—and it shows. Recent data reveals that:
29% of Canadians visited bars or restaurants to watch the Stanley Cup Playoffs
83% of fans spend more on food and drinks during games vs. regular visits
90% are likely to participate in promotions tied to the game
82% would order NHL-affiliated drinks
67% said they'd spend more if betting on the game
This isn’t passive viewership—it’s an audience primed for action, and it’s happening IRL.
UB TV: Tailored For the Sports Fan Mindset
With high-visibility, unskippable video placements, UB TV is designed for moments that matter—whether it’s a buzzer-beater, shootout win, or a high-stakes parlay.
Here's what sets our platform apart:
Gender-segmented and sports-fan targeted content: From game highlights to tailored betting promos, we serve hyper-relevant content that resonates with the right viewers, in the right setting.
Hyper-targeted demographic reach: Reach specific audiences like age-gated bettors, millennial male sports fans, or Gen Z NHL loyalists with pinpoint accuracy.
High-spending, high-energy environments: Our Restobar network connects with consumers who are already spending more, eating, drinking, and celebrating the game in an immersive, social setting.
Captive urban audiences: Located in Canada’s busiest downtown cores, our screens reach affluent, mobile, and media-savvy fans with disposable income.
The Sports Bar Advantage
Game night transforms venues. It boosts dwell time, drives higher ticket averages, and creates peak emotional moments—ideal for ads that drive action. With UB TV integrated across bars and restaurants, your message becomes part of the experience: timely, contextual, and impossible to miss.
Think betting promos, brand integrations, sponsored content, drink specials, and more—broadcast directly to engaged fans who are ready to act.
Final Whistle: If You’re Not In the Game, You’re Missing Out
Sports fans are passionate, social, and loyal—and they’re looking for more than just a screen. They’re looking for an experience. UB TV delivers that, offering brands a unique opportunity to connect deeply with fans where they celebrate the game the loudest.
Ready to join the winning team? UB TV is the ultimate play.
Source(s): tigerpistol.com