Key Takeaways from CES 2025

Transforming DOOH & Place-Based Media

Last week, we had a blast attending CES 2025 in Las Vegas, one of the most inspiring events in the tech world. From the latest innovations to game-changing insights, CES gave us a glimpse of the future of advertising, and we’re thrilled about what it means for Digital Out-of-Home (DOOH) and place-based media. As the industry continues to evolve, UB Media is committed to staying at the forefront of these advancements, creating new opportunities for our clients and redefining what’s possible in place-based DOOH.

Here are the key trends that we’re most excited about:

1. Integration of AI in Display Technology

Leading manufacturers unveiled AI-powered displays capable of adapting content in real time based on audience demographics and engagement levels. Features such as real-time translation, dynamic personalization, and seamless integration with smart ecosystems were particularly exciting.

For UB Media, this could take personalized, impactful advertising across our network of place-based screens a step even further. The potential to connect audiences with hyper-relevant content is incredible, and we’re excited to explore how these innovations can shape the future of place-based media.

2. Expansion of Programmatic Advertising

The buzz around programmatic advertising at CES was undeniable, especially with T-Mobile’s acquisition of Vistar Media. This highlights the growing importance of real-time ad targeting and enhanced measurement in DOOH.

We’re proud to already leverage programmatic platforms like Hivestack and Vistar to deliver data-driven campaigns that optimize reach and engagement for advertisers. The strengthening of programmatic solutions underscores the exciting potential for even more precise targeting and advanced campaign capabilities. We can’t wait to see how this space evolves further.

3. Creative Intelligence: A New Era of Content Creation

AI isn’t just changing how ads are delivered—it’s revolutionizing how they’re created. CES 2025 showcased tools that enable brands to produce personalized, authentic, and adaptable creative content. These innovations give advertisers unparalleled flexibility to connect with audiences on a deeper, more emotional level.

UB Media sees tremendous opportunity here. By helping advertisers utilizing creative intelligence, we can deliver campaigns that resonate more strongly with viewers, creating meaningful connections in the environments where they live, work, and play.

4. Sustainable and Energy-Efficient Solutions

Sustainability was a central theme at CES, with companies unveiling energy-efficient displays and technologies that reduce environmental impact. Innovations like AI-driven energy-saving modes are setting a new standard for eco-conscious advertising.

UB Media is committed to aligning with these sustainability goals. By adopting energy-efficient displays and greener technologies, we can support eco-conscious brands while enhancing our own environmental efforts.

5. Enhanced Interactivity through Augmented Reality (AR)

Augmented Reality was highlighted as a transformative tool for creating engaging, immersive campaigns. AR applications at CES demonstrated how traditional advertisements could evolve into interactive experiences that captivate audiences and increase dwell time.

AR presents an exciting opportunity to reimagine DOOH campaigns. We’re interested in exploring how this technology can create unforgettable brand experiences, encouraging active participation and deeper engagement with the audiences we reach every day.

At UB Media, we strive to be a leader and driving force in place-based DOOH across Canada. The trends and technologies showcased at CES 2025 inspire us to continue pushing boundaries and redefining advertising in this space. We’re excited to see how these advancements play out in Canadian advertising and OOH, and we’re eager to bring these innovations to life with UB TV for our clients.

The future of DOOH is bright, exciting and more connected than ever—and UB Media is here to lead the way. Watch this space for more updates on UB TV and how we’re connecting advertisers and brands with Canadians better than ever.

Sources

1. Samsung Newsroom: “CES 2025: Redefining Smart Homes and Displays.”

2. Reuters: “T-Mobile Acquires Vistar Media to Bolster Advertising Business.”

3. AP News: “AI and the Future of Display Technology Unveiled at CES 2025.”