UB Media Acquires Pattison Outdoor’s Residential Network
Consolidating Leadership in Canada’s Residential Video Market
FOR IMMEDIATE RELEASE
Toronto, ON — November 5, 2025 — UB Media today announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada.
This acquisition significantly enhances the scale and reach of UB TV, UB Media’s national digital platform that’s redefining video-first advertising in real-world environments such as urban condominiums and residential communities.
Since launching in 2024, UB TV has transformed UB Media’s place-based footprint into a unified video ecosystem, connecting advertisers and audiences through sight, sound, and motion. With the addition of Pattison’s Residential Network, UB TV now commands the largest residential screen presence in Canada, delivering immersive video experiences directly into the spaces where Canadians live and connect.
“This acquisition represents a major milestone in our mission to redefine how video connects with audiences in their everyday environments,” said Michael Minicucci, President of UB Media. “Pattison’s Residential Network is a strong complement to our existing portfolio and accelerates our vision of building one cohesive platform that delivers high-impact, contextually relevant video experiences at unmatched scale.”
All acquired screens will be upgraded with UB TV’s proprietary software and next-generation hardware, enabling multi-sensory experiences with full-motion video and sound. By Q1 2026, every residential screen across the expanded network will be UB TV-enabled, uniting the medium under one national platform — a first for the Canadian market.
UB Media is creating a new category in place-based media, bridging the gap between digital video and the physical world. “While our roots are in out-of-home, UB TV is defining something entirely new — Video IRL,” added Minicucci. “No other platform delivers full-motion, sound-enabled video content at this scale in such contextually powerful, captive environments.”
Through this acquisition, UB Media further cements its dominance in Canada’s evolving media landscape, offering advertisers unmatched reach, consistency, and impact across the country’s most desirable real-world audiences.
UB TV — Video lives here. In real life.
