Press Releases

Stories
UB Media welcomes Nicolas Cimon as Account Director
UB Media Partners with Oongalee to Expand Canada's Largest Digital Restobar Media Offering with Interactive Tabletop Advertising
Barb Huggett appointed as Senior Vice President of Sales
UB Media Acquires Bell Media’s Lifestyle Network
UB Media Acquires Pattison Outdoor’s Residential Network
Proud to Be the Newest Member of IAB Canada
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
Introducing UB TV: A game changer in place-based DOOH
Launching our new Student Housing network
UB Media enters the programmatic space

Digital Media Insights

Stories
Why Restroom Advertising Works
Why Restroom Advertising Works
From Online Influence to Real-World Impact: How We Bridge Digital & IRL Video
From Online Influence to Real-World Impact: How We Bridge Digital & IRL Video
The Rise of Short-Form Video & UGC: Why Canadian Advertisers Can’t Afford to Miss It
The Rise of Short-Form Video & UGC: Why Canadian Advertisers Can’t Afford to Miss It
Reaching the Next Gen of Homebuyers and Wealth Builders
Reaching the Next Gen of Homebuyers and Wealth Builders
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
We Turn Key Moments Into Game-Changing Connections with Gamers
We Turn Key Moments Into Game-Changing Connections with Gamers
The Resurgence of QR Codes
The Resurgence of QR Codes
Short-Form Video: Why Less Is More in Today’s Attention Economy
Short-Form Video: Why Less Is More in Today’s Attention Economy
How DOOH put brands inside Canada's 2026 World Cup moment
Restobar, DOOH Andria Minicucci Restobar, DOOH Andria Minicucci

How DOOH put brands inside Canada's 2026 World Cup moment

During the World Cup, brands used UB Media's Restobar, Residential, and DOOH networks to do something television can't: show up where the emotion already was. The throughline in every campaign was context. A message lands harder when it matches the moment, and these brands didn't just buy screens — they bought the room.

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