Press Releases
UB Media is proud to announce the addition of Nicolas Cimon as Account Director based out of our Montréal office. With solid experience in out-of-home advertising, 360 media, and experiential marketing, Nicolas has distinguished himself both in media sales at Québecor and in leading major brand activations at Steel Space Concepts. His collaborative approach and in-depth knowledge of the industry make him a strategic addition to the team.
UB Media announces partnership with Oongalee's interactive tabletop media inventory alongside its own industry-leading Restobar Network. By combining these complementary media offerings, advertisers gain access to a unified network of 1,349 unique venues and 15,578 digital screens nationwide, creating one of Canada's most comprehensive digital media footprints within social dining and entertainment environments.
Based in Toronto, Barb Huggett will lead UB Media’s national sales organization and revenue strategy. The appointment comes as UB Media continues to scale its national platform across Canada and strengthen its position as a leader in digital place-based video media.
UB Media today announced the acquisition of Bell Media’s Lifestyle Network, a move that solidifies its dominance in Canada’s place-based media landscape and further expands UB TV, its national digital platform redefining video-first advertising in real-world environments. This landmark acquisition adds thousands of premium digital screens across RestoBar and Campus venues nationwide.
UB Media announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada.
We’re thrilled to announce that UB Media has officially become the latest member of IAB Canada, solidifying our commitment to innovation, collaboration, and leadership in Canada’s digital advertising landscape.
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging multi-sensory experiences with tailored content channels.
UB Media is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.
UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
Digital Media Insights
People experience a restaurant restroom like a micro-break. We see it as a high-attention pause. Our Restobar screens offer a captive, distraction-free audience where ads can truly sink in. Research shows that patrons spend significant time noticing these ads and generally respond positively, making restroom advertising a high-impact medium.
We know short-form video and user-generated content (UGC) have become the most influential forces in digital consumption — Let’s look at how UB Media’s UB TV channels turn those trends into tangible results for brands, taking the authenticity and engagement of digital and amplifying it in high-attention, in-venue environments.
What’s happening on our phones doesn’t stay there anymore. Increasingly, the most effective campaigns are those that repurpose the same short-form, authentic, high-engagement content from digital channels into physical, shared spaces. UB Media is a leader in IRL video media that connects those dots.
The future of the housing market and financial services belongs to a new wave of ambitious, career-driven Canadians — and UB Media’s Restobar, Cinema, and Residential Condo networks put your brand right in front of them.
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
Context is everything for gamers. At UB Media, we don’t interrupt their experience—we enhance it. Whether they're gathering for an eSports viewing party, hitting the cinema with friends, or hanging out in residence, we create moments that feel natural, timely, and culturally in-sync.
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
In today’s digital landscape, where goldfish may have longer attention spans than most of us, short-form video has taken the crown. With attention spans now averaging a mere eight seconds, brands are facing a stark reality: either capture your audience immediately—or lose them. Enter short-form video.
When Place Meets Action: What QR Codes Bring to Place-Based OOH
QR codes don't replace what OOH already does well; they document it. In a place-based setting — where audiences are dwelling, receptive, and physically present — a code turns a moment of attention into a first-party data point and a direct path to conversion. For brands that want the reach of the real world and the accountability of digital, the combination is hard to beat.
How DOOH put brands inside Canada's 2026 World Cup moment
During the World Cup, brands used UB Media's Restobar, Residential, and DOOH networks to do something television can't: show up where the emotion already was. The throughline in every campaign was context. A message lands harder when it matches the moment, and these brands didn't just buy screens — they bought the room.