Barb Huggett appointed as Senior Vice President of Sales
Barb Huggett
Toronto, ON — March 11, 2026 — UB Media today announced the appointment of Barb Huggett as Senior Vice President of Sales, effective March 16, 2026. Based in Toronto, Huggett will lead the company’s national sales organization and revenue strategy. The appointment comes as UB Media continues to scale its national platform across Canada and strengthen its position as a leader in digital place-based video media.
A respected leader in Canada’s media industry, Huggett brings more than two decades of experience across the advertising and media landscape. Most recently, she served as GM & SVP, Ad Sales Canada at Captivate, where she led national revenue strategy for the company’s digital out-of-home network. Prior to Captivate, she held senior leadership roles on both the agency and media sides of the industry, developing a strong track record of driving revenue growth and strategic partnerships.
Huggett has also played an active role in advancing the industry through several leadership positions. She previously served on the board of the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) and currently co-chairs the DOOH Committee at IAB Canada. She also serves on the Media Council of the Canadian Marketing Association and is Vice Chair of NextUp Toronto.
“Barb’s appointment comes at an exciting time for UB Media as we continue to scale our national platform,” said Michael Minicucci, CEO of UB Media. “Her leadership experience will play an important role as we build on our momentum and continue strengthening our position in the Canadian media landscape.”
“UB Media has established itself as a leader in Canada’s place-based media and is pioneering new formats such as Video IRL through its UBTV platform,” said Barb Huggett. “I’m excited to join the team at this stage of the company’s growth and look forward to helping build on that momentum and drive the next phase of the business.”
About UB Media
UB Media is a national OOH media company connecting brands with Canadians through high-impact, place-based video networks. Operating across Residential, Restobar, Cinema, and Campus & Student Housing environments, UB Media delivers context-driven video where audiences live, socialize, and engage. By bridging the digital and real worlds, UB Media helps brands achieve meaningful reach, relevance, and results across Canada.
Contact: info@ubmedia.ca for more info.