Introducing UB Studios
UB Media Launches UB Studios:
Canada’s first video and creative enablement tool built for DOOH
FOR IMMEDIATE RELEASE
Toronto, ON. October 14, 2026 — UB Media, a pioneer of Canada's digital out-of-home (DOOH) and place-based media landscape, today announced the launch of UB Studios, a new video creative enablement platform that is reinventing the DOOH canvas. UB Studios transforms advertisers' existing static, print, product and social assets into full sight, sound and motion and DCO experiences built exclusively for the nuanced environments of UB's national video network.
Video and dynamic creative draw audiences into a deeper, multi-sensory connection, turning passive viewers into active ones. Yet most DOOH creative is still static, and reformatting assets for place-based screens can be cumbersome. UB Studios closes that gap with one seamless path from creative production to activation, empowering brands to further expand and adapt their DOOH advertising campaigns with ease. The launch builds on UB TV’s ethos, which brought full-motion video and audio to UB's place-based inventory in 2024, and on the network's strategic growth initiatives including the acquisitions of Pattison Outdoor's residential network and Bell Media’s Lifestyle Network in 2025. With the strong UB Media infrastructure and reach in place, UB Studios adds the tools to help advertisers get video live IRL.
Video and Creative Reimagined for IRL
“Motion and dynamic creative are powerful drivers of attention,” said Michael Minicucci, President of UB Media. “When we launched UBTV, we pioneered Canada’s first national screen-to-screen video network, introducing dynamic layouts that eliminated traditional format barriers between portrait and landscape screens. With UB Studios, we’re taking that innovation further, transforming existing static assets into high-impact, contextually relevant video tailored to the unique environments and moments along the consumer journey. One platform. Endless creative possibilities. We’re making video advertising more accessible, scalable and impactful for brands across Canada.”
“Even the best screens deserve great creative,” said Barb Huggett, SVP Advertising UB Media. “Our studio takes static designs and transforms them into animated stories—ranging from subtle motion and full-motion animation to complex DCO specs—built to boost engagement on every screen our audiences pass each day.”
UB Studios provides bespoke solutions for creative production, asset transformation, dynamic creative optimization (DCO) and video enablement, built on three pillars:
Video-First: Turn static ads into more immersive, dynamic and high-impact experiences for DOOH.
Cross-Channel: Transform display, social and other existing ads into DOOH-optimized creative.
Dynamic: Full creative and technical support for data-driven creative, including DCO.
With UB Studios creative is reimagined for the DOOH canvas, including specific vertical and horizontal screens, so one asset runs natively across place-based environments. It bridges technology, video, DCO and DOOH, and is built to move with audiences wherever their journey takes them. UB Studios is available now to advertisers across UB Media's national network.
Get your creative in motion.