Press Releases
Digital Media Insights
We Turn Key Moments Into Game-Changing Connections with Gamers
Context is everything for gamers. At UB Media, we don’t interrupt their experience—we enhance it. Whether they're gathering for an eSports viewing party, hitting the cinema with friends, or hanging out in residence, we create moments that feel natural, timely, and culturally in-sync.
The Resurgence of QR Codes
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
Key Takeaways from CES 2025
Last week, we had a blast attending CES 2025, one of the most inspiring events in the tech world. From the latest innovations to game-changing insights, CES gave us a glimpse of the future of advertising, and we’re thrilled about what it means for DOOH and place-based media. Here are the key trends that we’re most excited about…
Short-Form Video: Why Less Is More in Today’s Attention Economy
In today’s digital landscape, where goldfish may have longer attention spans than most of us, short-form video has taken the crown. With attention spans now averaging a mere eight seconds, brands are facing a stark reality: either capture your audience immediately—or lose them. Enter short-form video.
Introducing UB TV: A game changer in place-based DOOH
UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging multi-sensory experiences with tailored content channels.
Launching our new Student Housing network
UB Media is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.
UB Media enters the programmatic space
UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.
UB Media joins DPAA
DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.