UB Media today announced the acquisition of Bell Media’s Lifestyle Network, a move that solidifies its dominance in Canada’s place-based media landscape and further expands UB TV, its national digital platform redefining video-first advertising in real-world environments. This landmark acquisition adds thousands of premium digital screens across RestoBar and Campus venues nationwide.

UB Media announced the acquisition of Pattison Outdoor’s Residential Network, marking a decisive step in the company’s expansion and solidifying its position as the undisputed leader in residential and place-based video media in Canada.

UB Media is excited to announce the launch of UB TV, the next evolution of its national place-based DOOH digital network. The new dynamic, eye-catching platform is a complete overhaul of their DOOH networks – specifically designed to connect advertisers with their audiences in even more personalized, and immersive ways leveraging multi-sensory experiences with tailored content channels.

UB Media is proud to announce the launch of Canada’s first ever exclusive OOH student housing network. The new network will provide advertisers with a unique opportunity to reach highly engaged and affluent A18-25 students across the country in off campus student housing complexes.

UB Media has entered the programmatic space with over 1,000 DOOH faces of its national Restobar network inventory available on Broadsign, Hivestack and Vistar.

DPAA, the leading global organization driving out-of-home into its digital future, announced today that UB Media has joined the association.