Press Releases
Digital Media Insights
Canadian Travel: Shift in Trends
Canadian Travel Trends 2025 : Why UB Media is Your Gateway to the Modern Explorer! Canadian travellers are exploring the beauty of their own country and destinations abroad. UB Media gives you direct access to this motivated audience in the moments that matter, inspiring their next journey before they even start packing.
The #1 Splurge People Won't Give Up
Even in an age of inflation and economic uncertainty, one indulgence continues to top the list for consumers across the globe: dining out. Because dining out is about more than just food. It's about connection, convenience, and experience.
The Ultimate Play: Reaching Sports Fans
UB TV, is the ultimate play for brands looking to reach sports fans and betting audiences in Canada’s most energetic and engaged environments.
The Resurgence of QR Codes
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
Key Takeaways from CES 2025
Last week, we had a blast attending CES 2025, one of the most inspiring events in the tech world. From the latest innovations to game-changing insights, CES gave us a glimpse of the future of advertising, and we’re thrilled about what it means for DOOH and place-based media. Here are the key trends that we’re most excited about…
Short-Form Video: Why Less Is More in Today’s Attention Economy
In today’s digital landscape, where goldfish may have longer attention spans than most of us, short-form video has taken the crown. With attention spans now averaging a mere eight seconds, brands are facing a stark reality: either capture your audience immediately—or lose them. Enter short-form video.