Press Releases
Digital Media Insights
Back-to-School, Front-of-Mind: How UB Media Drove CPG Brand Lift on Campus
Discover how a leading CPG skincare brand turned everyday campus moments into powerful brand-building opportunities during Back-to-School 2024. Leveraging UB Media’s Campus Network, a bold 15-second video ad captured student attention, boosted brand recall, and drove purchase intent — with lifts as high as +39 points.
Proudly in the Conversation
Pride is more than a moment—it’s a movement we support year-round. Our LGBTQ+ digital channel brings brands directly into the heart of these LGBTQ+ spaces—elevating messaging that aligns with community values and speaks to audiences authentically.
Chew on This: How a Campus Gum Campaign Scored Big with Gen Z
From March to April 2025, a major CPG gum brand brought a burst of energy to UB Media’s Campus & Student Housing Network with a 15-second digital campaign. Running in both student hubs and residence halls, the creative sparked a +34 point lift in purchase consideration and landed in the top 10% of campaigns for brand image — all while delivering over 9.7 million impressions at a cost of just $0.19 per lifted user.