Press Releases
Digital Media Insights
From Online Influence to Real-World Impact: How We Bridge Digital & IRL Video
We know short-form video and user-generated content (UGC) have become the most influential forces in digital consumption — Let’s look at how UB Media’s UB TV channels turn those trends into tangible results for brands, taking the authenticity and engagement of digital and amplifying it in high-attention, in-venue environments.
The Rise of Short-Form Video & UGC: Why Canadian Advertisers Can’t Afford to Miss It
What’s happening on our phones doesn’t stay there anymore. Increasingly, the most effective campaigns are those that repurpose the same short-form, authentic, high-engagement content from digital channels into physical, shared spaces. UB Media is a leader in IRL video media that connects those dots.
Reaching the Next Gen of Homebuyers and Wealth Builders
The future of the housing market and financial services belongs to a new wave of ambitious, career-driven Canadians — and UB Media’s Restobar, Cinema, and Residential Condo networks put your brand right in front of them.
R.E.P.L.A.Y.— The Essential Strategy Every Video Advertiser Needs
UB Media launches its newest strategic framework for video advertisers: R.E.P.L.A.Y., a bold approach that maximizes the power of UB TV. We offer video advertisers a unique solution to reconnect with audiences in meaningful, real-world moments. R.E.P.L.A.Y. is more than an acronym—it’s a roadmap to relevance, effectiveness, and return on investment.
We Turn Key Moments Into Game-Changing Connections with Gamers
Context is everything for gamers. At UB Media, we don’t interrupt their experience—we enhance it. Whether they're gathering for an eSports viewing party, hitting the cinema with friends, or hanging out in residence, we create moments that feel natural, timely, and culturally in-sync.
The Resurgence of QR Codes
Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.
Short-Form Video: Why Less Is More in Today’s Attention Economy
In today’s digital landscape, where goldfish may have longer attention spans than most of us, short-form video has taken the crown. With attention spans now averaging a mere eight seconds, brands are facing a stark reality: either capture your audience immediately—or lose them. Enter short-form video.