Discover how a leading CPG skincare brand turned everyday campus moments into powerful brand-building opportunities during Back-to-School 2024. Leveraging UB Media’s Campus Network, a bold 15-second video ad captured student attention, boosted brand recall, and drove purchase intent — with lifts as high as +39 points.

From March to April 2025, a major CPG gum brand brought a burst of energy to UB Media’s Campus & Student Housing Network with a 15-second digital campaign. Running in both student hubs and residence halls, the creative sparked a +34 point lift in purchase consideration and landed in the top 10% of campaigns for brand image — all while delivering over 9.7 million impressions at a cost of just $0.19 per lifted user.

Today, QR codes are seamlessly integrating with DOOH displays across high-traffic locations such as transit hubs, retail centers, and restobars, campuses, residential condominiums and more, providing marketers with dynamic tools to bridge offline ads with online engagement.

In today’s digital landscape, where goldfish may have longer attention spans than most of us, short-form video has taken the crown. With attention spans now averaging a mere eight seconds, brands are facing a stark reality: either capture your audience immediately—or lose them. Enter short-form video.